Kathmandu, May 25. Ncell, the leading GSM mobile service provider of the country, has introduced a new digital music platform, Yonder Music that enables music lovers to enjoy free access to millions of songs to download and play. Yonder Music is a music streaming app, and the company has launched it in collaboration with US-based Yonder Music Inc.
Yonder Music app includes the largest digital music library of Nepali songs, and it will be accessible for customers from Friday (May 26) onward, giving Ncell users a rich, interactive journey of musical pleasure. All prepaid and postpaid customers of Ncell can easily install the app in their smartphones and enjoy listening to old classic songs as well as the latest hits of any genre of local and international music. Customers can enjoy the music both online and offline.
Yonder Music makes an extensive library of over 20 million Nepali and international songs, which Ncell customers can access free of commercials and subscription fees. Standard data charges will be applicable when Ncell data is used for downloading the songs. The app will be accessible in other operators’ network too. After a month from the launch date, it will be available exclusively on the Ncell network, which means Ncell customers will have special access to use the app.
“We are delighted to introduce Yonder Music app, which marks onset of new era of music streaming service in the country. With its strong musical content, including the largest digital music library of Nepali songs, we are confident Yonder Music will cater to the need of our customers that are always on a look out for more contents, and also contribute to promote the Nepali music industry,” said Simon Perkins, managing director of Ncell.
Customers can install the app from Google Play and Apple App Store. After registration, they will be able to download songs in both WiFi and Ncell cellular data.
The app also offers to the users a first-of-its-kind interactive feature ‘Snap Karaoke’ which allows users to sing and record their own versions of their favorite songs in a video karaoke style and share up to 29 seconds of their karaoke performance with other Yonder users and on social networks.
“We are pleased to partner with Ncell in launching the very first music streaming service in Nepal. Together with Ncell, Yonder Music will play its role in fighting piracy while elevating the local music industry,” said Adam Kidron, CEO of Yonder Music. “We are committed to actively participate in nurturing, supporting and developing local talent to ensure everyone gets compensated in direct proportion to their plays; which is another first in Nepal.”
Under the collaboration, Yonder Nepal, a subsidiary company of Yonder Music Inc., will pay royalties to performers, lyricists and musicians. In a bid to support Nepali music industry foster, Ncell has also been providing royalty under PRBT service.
Ncell Pvt. Ltd. has been working in Nepal since 2004 as the first private mobile operator in the country. We provide services of international quality with a local touch. Most of our employees are Nepali and our services are designed to meet the needs of the local society. We are constantly working towards our goals of connecting everyone in Nepal through our network, providing high quality, modern and cost effective services and creating value for our customers and partners.
Ncell is a part of Axiata Group Berhad. Together with Axiata, Ncell is committed to contribute to the development of the country’s economy and infrastructure, building best-in-class networks and bringing people in the remotest areas of Nepal within the reach of communications. Ncell has been serving more than 15 million Nepalese people.
About Yonder Music Inc.
Yonder Music is a bold, feature rich, digital music service that is headquartered in New York City and provides its users with commercial-free access to millions of songs to download play and share. Yonder Music is democratizing the music business by collecting fees from Mobile Network Operators through the bulk purchase of Yonder licenses which are in turn made available on participating smart devices and mobile plans. These license fees are then paid out to artists/labels in direct proportion to their plays. This revolutionary strategy enables Yonder Music to bring commercial-free music to the masses through a feature-rich application without the hassle of paid subscriptions.
Yonder Music’s tagline is Hear Forever®, which means it is committed to being active in its local markets, producing collaborations between local and international artists, and encouraging in-app and offline participation by its users. Yonder Music launched in Malaysia in November 2015 and currently has over 1 million registered users in Malaysia, Indonesia and Bangladesh. For more information, please visit: www.yondermusic.com